If we ever elect the position of CBC President — and that might not be a bad idea — Tod Maffin already has a killer platform.
Anyone who has missed great radio during the CBC lockout should give Tod’s podcast a listen. For one thing, it’s, well, great radio: passionate, engaging, entertaining and personal.
And for another thing, Tod’s manifesto is a compelling case for a revitalized CBC. It’s a heart-felt cry from someone who genuinely loves radio, loves the CBC, and hates what’s happening — not just with the lockout, but the whole direction Canada’s public broadcaster has taken in recent years.
He takes a swipe at the federal government for underfunding, but the core of his critique is the corporation’s insistence on a “flexible” workforce — by which CBC management means contract employees.
That’s pretty much what the rest of the corporate world has meant over the past two decades, too. But Tod has a different take. He argues that the CBC already has a flexible workforce — smart, nimble, and with a proven record of adapting to rapid change within tight financial constraints.
The only thing is, management won’t let them in the building right now.
That isn’t just a challenge to the CBC’s leadership. It’s a rebuke to the fashionable idea that a modern workforce is one you can discard whenever you need to.
Which makes me wonder: if we can’t vote Tod in as CBC President…
…maybe there’s some other elected office he might be even better suited for.