Vancity, one of Social Signal‘s clients, is known for its commitment to building community. And now they’ve moved that commitment online, with their (and our) latest project: ChangeEverything.ca.

Targeted to people living in Vancouver, the Lower Mainland and Victoria, ChangeEverything.ca is a place where people can discuss, plan and make changes. Some of the changes are modest in scope (I want to get my bike out of storage, for instance), but some are a lot more ambitious – scrapping Daylight Savings Time or providing affordable housing for families with kids.

Users list their changes and blog about them… but that’s only the beginning. The real fun starts when users join each other’s changes and start collaborating and communicating. Even though it’s early days, you can already see the cross-pollination beginning to happen.

The site ties in with Vancity’s Change Everything ad campaign, but goes way beyond what you’d usually think of as marketing. That’s part of what’s made it such a joy to work on this project, especially since Vancity really gets the social web. I don’t know of another financial institution that’s launched such an open, inclusive online community.

I hope I’ll see you there!