If you use Facebook, you’ve almost certainly noticed the ads on the right-hand side of most pages. And chances are you’ve also noticed the little “x” in the upper right-hand corner of each ad.

It’s the “I don’t like this” link (the opposite of that little thumbs-up icon under each ad), and I use it regularly. I let most Facebook ads slide, but some either offend me (usually with a gratuitously sexist photo, or a clearly misleading come-on) or are just so clearly not intended for me (thanks, but I’m not in the market for a condo) that I end up clicking – more to alert Facebook than for any other reason.

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Click it, and up pops a dialog box saying “Tell us what you think. Why didn’t you like this ad?” You can then choose from a range of reasons, such as “Irrelevant”, “Offensive”, “Misleading”, “Repetitive” or “I DON’T WANT TO PLAY #@$&ING FARMVILLE OR MAFIA WARS!” (Actually, that last one isn’t an option. It desperately, desperately should be.)

Click “Okay”, and then… what?

Truth is, we don’t know. Facebook says that “over time, this information helps us deliver more relevant ads to our users.” But they won’t tell you how… and it isn’t unusual to see the same ad you’ve just dissed pop up again in a minute or two – complete with the little “x” link.

Which is just so last century.

Asking people for their input, and then sucking their suggestions into a black box and never letting them know what happened to them – that isn’t going to fly much longer. Not for governments that conduct “consultations” around issues they’ve already decided, and not for businesses that want to get valuable targeting information from their audience and customers without giving them any value in return.

That goes for organizations large and small. If your web site invites input from the public, you want to be doing something more than just nodding politely while they talk; this is an opportunity for interaction that looks less like the old suggestion box and more like conversation.

What if your users could see the list 20, 50 or 100 items they’ve liked or disliked? What if they could meet people who’ve liked and disliked similar things? What if they could talk about what they like or dislike, make it part of their profile, and tell advertisers how they do and don’t like to be approached?

At the very least, what if they could click a button that means they would never see that particular ad again?

If you’re going to ask your users a question, you need to be able to show them you’ve actually heard their answer. It’s perhaps the most basic skill in conversation – and so far, Facebook hasn’t learned it. Has your site?

Mike Kelly (of Strangely Entangled fame and partner-in-crime of friend-of-Social-Signal Natasha Scott) (see how I got that little bit of disclosure out there so subtly?)… where were we?

Right. Mike has just beta-launched a new and highly cool news-and-opinion-site for anyone following tablet computers… in particular, the upcoming (so-the-rumour-mill-has-it) Apple tablet.

Ladies and gentlemen, boys and girls… Dr. Tablet.

Here, by the way, is… Read more...

(Cross-posted from Social Signal)

Like many people, when I heard about the disaster in Haiti, I wanted to help. And I wanted to give others a way to help, too.

Here’s what I decided to do: go to a relief agency’s web site, and set up a peer fundraising page (along the lines of what Convio, Blackbaud and DemocracyInAction create for their clients)… Read more...

Like many people, when I heard about the disaster in Haiti, I wanted to help. And I wanted to give others a way to help, too.

Here’s what I decided to do: go to a relief agency’s web site, and set up a peer fundraising page (along the lines of what Convio, Blackbaud and DemocracyInAction create for their clients).

These are pages where you can collect donations on  behalf of the charity; they handle the credit card transaction and tax receipts. Health charities in particular have become adept at creating those pages – think Run for the Cure or our friends at BC Children’s Hospital Foundation – and the breakout success story for peer networked fundraising was the Howard Dean presidential campaign.

My thinking was, for every donation over a certain amount – say, $50 or $100 – I’d send the donor a signed print of their favourite Noise to Signal cartoon. While I can’t handle credit card transactions or charitable receipts, I can handle printing, signing and mailing prints.

I’m all ready to go at this end. But I can’t find a Canadian relief agency that would let me do this.

Pretty much everyone takes donations online, but whether I’m missing something or it’s just not there, the fact is I couldn’t find one enabled for networked fundraising.

So I’m turning to Social Signal’s readers and the nptech community: can you help me find the right agency? Here’s what I’m looking for:

• Ideally, I’d like to work with a Canadian charity. But if I can’t find a Canadian partner, I’m happy to support another agency. (Ammado looks like a possibility.)
• I need to be able to track who has given how much (or at least who has given more than the threshold amount).
• I need to collect their contact information – at the very least, an email address – so I can send them their print.

Suggestions? Read more...

Last week, I mentioned BC Hydro’s Deb LeRose, and the brilliant opening slide in her social media presentation: the one that shows a free puppy and a baby. Her point is that, like many social media presences, each is supposedly “free”. But you have to look at the long-term cost, whether it’s feeding your dog… clothing and educating your child… or maintaining an effective, engaging social media presence.

So what if you’re not sure you’re ready yet?

The good news is that – just as you can babysit a niece or nephew, or volunteer to take your neighbour’s Shih Tzu for the weekend – you can get your feet wet in social media without diving in over your head. You’ll get at least a sense of the kind of time and attention various tools demand, and that can help you start planning your organization’s first public foray.

Here are six ways to try social media on for size – midnight feedings, shedding, dirty diapers and all – before you commit your organization to taking the leap.

Facebook

Been resisting the siren song of Facebook? Its flaws are undeniable and well-documented… but you won’t understand why people stay involved with it until you jump in yourself. Create a personal profile, and use the privacy settings to keep your cards as close to your vest as possible… then start exploring.

Join a few groups, fan a few pages, install a few applications… but go easy at first, especially with expanding your herd of “friends”. (At least, until you get a good feeling for the difference between “friends” and friends.) Get to know how people interact, and then ramp up: from leaving comments on walls to sharing photos, videos and anything else you want to. And be sure to check out how organizations like yours are engaging with Facebook – especially what works and what doesn’t.

Google profile

Before you go much further (you’re still only toe-deep), you’ll want to create some kind of identity on the web: a home base where people who meet you can go to find out who you really are. One handy way to do that is to create a Google profile. (Here’s mine.)

Start with the basic information: you name, a (non-embarrassing) photo, a brief bio and whatever contact information you feel comfortable sharing. In time, you’ll be able to add pointers to your other social media presences – a blog, a LinkedIn account, Facebook, what have you – but for now keep it simple. Your goal initially is just to have a landing page with some basic information.

Delicious

Nearly four years ago, Alex introduced Social Signal’s readers to the beauty of Delicious and social bookmarking. The elevator pitch: store your bookmarks in the cloud instead of on your computer, and you can use them with any browser on any device, discover similar sites, sort by tags instead of strict hierarchies (although some browsers are finally getting wise to this, too), share with others, and discover people with similar interests.

Here’s what makes this a great way to sample the social media world: it’s completely scalable. At first, you can store bookmarks in complete privacy; screw up, say something dumb, and nobody need ever know. Take the time to add a few notes about them, then get the hang of tagging (re-read Alex’s post), and then start checking out bookmarks with similar tags from other people.

Once you’re ready to lay out the welcome mat, you can start saving your bookmarks publicly – and even then, you’ll discover that Delicious makes next to no social demands on you. (Handy hint: be sure to snag the bookmarklet that lets you bookmark any site with a mouse click.)

Commenting

Now it’s time to take your first big step: expressing an opinion, tied to your identity. Yes, you could comment anonymously… but if you’re going to be responsible for an organization’s social media presence – and reputation – you need to get used to the idea that anonymity is often illusory. Better for an organization to stand behind their content than to be accused of sock-puppeting or astroturfing.

Pick a blog you like, and follow it for a while, reading not only the posts but the comments. Get a feel for the local culture. And then find an opportunity to weigh in with a comment that adds something to the conversation: a new point of view, some pertinent information, a useful link.

Lean more toward conversational than provocative, and keep your comment relatively brief (again, keeping in mind the typical comments on the blog). Then keep watching the blog for responses to your comment; where appropriate, respond to them, and build a conversation.

Posterous

Let’s combine the skills you picked up on Delicious with your commenting chops. Head on over to Posterous (or Tumblr, or any of a number of other similar sites) and set up an account.

For all intents and purposes, you’ve just created a blog. Deep breaths – and relax: this is a surprisingly easy blog to maintain. What you’ll be doing here is logging the interesting things you find online, just as you did with Delicious. (And here, too, the bookmarklet is your friend.) But you get to choose an excerpt to include, and add your comment about the page, video or image you found.

You can also check out other users, subscribe to their feeds, comment on their posts and, yes, do a little social networking. But at first, be conservative about how visible you are. That helps to keep the stakes low until you decide whether you’re in this for the long haul, and want to invest the time and social capital in building a more networked presence.

Guest-blogging

Got a particular area of expertise? Chances are there’s a blog out there on that topic… with an author who wouldn’t mind running a few posts of yours. Your best bet is someone in your personal network, or a friend of a friend who can vouch for you; you may have to knock on a few virtual doors before you find someone who’s willing to take you on.

Talk over expectations and possible topics, agree on a schedule of posts, and then stick to it (to get used to the idea of a steady rhythm of content creation). Respect the tone and voice of the blog’s author (although you don’t have to imitate it). Talk up your posts in your other online presences, and engage whatever conversation emerges in the blog’s comments and on other blogs. Finish off with a thank-you post mentioning both the author and the blog’s community for having you, and ride off into the sunset… until your next guest-blogging stint.

Ready to bring that puppy home?

Now you’ve had a real taste of the world of social media, what was it like? Were the time demands onerous, or were you able to manage them? Did you find that words came easily to you, or was it like pulling teeth? (And did you find yourself resorting to clichés like “pulling teeth”?)

What you’ve learned in this six-city tour of social media is only the beginning. (We barely even touched video, audio or photography.) But now you have a first-hand sense of the time required and the degree of public exposure it can involve.

What’s more, hopefully you’ve done more than just clean up dog poop and change baby diapers. You’ve also had a glimpse of the more rewarding side of the social web – the shared ideas and relationships that can be so powerful both for individuals and for organizations.

So now you get to decide: is your organization ready for a puppy of its very own? Read more...