With this episode, we flip the mic (metaphorically) and talk with someone who’s a lot more used to writing speeches than delivering them. That’s not to say Ian Griffin isn’t at home behind a podium; he’s an accomplished speaker and a skilled communicator.

If you’re in the tech industry, you’ve probably heard his words; Ian has worked in executive communications at Cisco, Hewlett Packard and Sun Microsystems. He’s also incredibly generous with his time and expertise, as many Silicon Valley communicators who’ve attended one of his presentations can tell you.

In this interview, he asks why we put so much effort into creating a speech, and then fail to do that little extra bit that can help it reach far more people… and he offers lots of ideas for what that little extra bit can be.

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