Amanda Dyer, a non-geek at Duarte Design, says she and her colleagues find it helpful to
draw on our knowledge and experiences to create simple yet compelling metaphors that make an idea come alive in the audience’s mind. And we encourage our clients to do the same. These ideas are the currency with which you buy your audience’s attention, and they come from the most unexpected places.
A prolific speechwriter once told me, “Don’t be afraid to be interested in anything. You never know when you’ll be able to use it.” And Comic-Con was a great example.
Read the rest of the post to find out how someone who doesn’t own a single comic book (is that really legal in the South Bay?) still found plenty of presentation inspiration in one of the biggest events in fandom’s calendar.