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What makes a speech’s call to action powerful? A theory of change. - Rob Cottingham
Inspiring speeches don’t just persuade people of a point of view; they urge the audience to action, and show them how that action will produce meaningful progress toward a better world. Here’s an example. After I tweeted this column by the Vancouver Sun’s Daphne Bramham (“We need citizens, not just taxpayers and bookkeepers“), Ryan Merkley … Continue reading →
Rob Cottingham