For 20 years, Social Signal president Rob Cottingham has worked with senior strategic levels of government, business and advocacy organizations to help them engage with audiences – in both the digital and offline worlds.
Pioneering in the online arena comes naturally to Rob, who launched his first web site in 1995. He built one of the earliest party leadership candidate web sites in Canada, launched the country’s first online political game, and oversaw the creation of an ambitious anti-tobacco website targeted to youth years before similar efforts became ubiquitous. He launched the ground-breaking Confeederation.ca site during the 2005-06 federal election, garnering national media attention for a service that aggregated blog posts from candidates across the country.
Trained in journalism at Carleton University, Rob honed his communication skills with more than a decade of experience in advocacy, politics and government, as well as eight years as the Director of New Media with a Vancouver social marketing firm, NOW Communications, where his powerful copy and concepts for ads and collateral won international awards.
Rob believes strongly in sharing his skills and knowledge. An engaging and entertaining presenter, Rob has provided training and facilitation to government departments, political parties and conferences on everything from basic Internet skills to online advocacy. He has spoken to audiences including the Canadian Marketing Association’s Word of Mouth Marketing Conference, NetSquared 2006, the British Columbia Teachers’ Federation, the Northern Voice blogging conference, BarCamp 2006, the Vancouver High-Tech Communicators Exchange and the British Columbia Technology Industry Assocation.
Rob maintains a long-running blog on technology and public affairs at RobCottingham.ca. He draws the popular Noise to Signal web cartoon, has been a regular freelance contributor to CBC Radio and performs in a variety of venues as a standup comic.