Happy Valentine’s Day! Here’s a page of cartoons about love. (I’ve tried to balance it pro and con, but I’m kind of a softie.)

♥ ♥ ♥ ♥ ♥

Upworthy gets a lot of grief for its headlines, but one reason they work is that they very often deliver — or come close enough that I’m okay with it.

I really did tear up at 3:12 of that video, even if I didn’t actually cry. I am thinking about poverty a little differently. And I was surprised and impressed, even if I wasn’t shocked and amazed.

It helps that I’m part of Upworthy’s target audience: politically progressive and prone to clicking on things. But as I wrote a year ago or so, a link is a promise to your audience. So far, Upworthy’s been keeping theirs.

And they’re going to try to do even better, with a new algorithm geared to measuring engagement with a lot more subtlety. (Please, please, please tell me this will help to kill slideshows-that-ought-to-be-lists-but-aren’t-because-we-want-to-pump-up-pageviews.)