Rob Cottingham

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28 Mar 2012

Social Speech Podcast, Episode 3: Maggie Fox

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This episode: Social Media Group founder and CEO Maggie Fox

Only a few years ago, business – especially non-tech Fortune 500 business – was pretty skeptical about social media. One of the first people to break through that barrier was Maggie Fox, CEO of Social Media group. And she did it by creating solid strategies rooted in tangible business goals, breaking ground with companies like Ford.

Our conversation looks at everything from handling the backchannel to how you can stand out as a smallfrog presented in a big pond conference. And here are some links relating to our discussion:

Also from the podcast: I’m heading to San Francisco for NTEN‘s Nonprofit Technology Conference next week. And I’ll be speaking at Ignite NTC on the social speech. I’d love to see you there!

 

 

20 Mar 2012

Social Speech Podcast, Episode 2: Tod Maffin

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If you were to assemble a herd of top-notch researchers, and tell them “Find me someone who embodies public speaking, social media and podcasting,” chances are fights would break out as several of them vied to be the first to get to Tod Maffin‘s door.

One day he’ll be speaking to large corporations about digital marketing; the next, to a hometown social media conference about podcasting. His “Taking Crazy Back” keynote takes an unflinching look at his own struggle with depression and addiction as a powerful way of bringing conversations about mental health into the full light of day.

Tod Maffin photo

In this conversation, you’ll hear Tod’s insights on using social networks to get a sense of a room weeks before he sets foot in it; how meeting planners want more value from an engagement, and how you can offer it; why a projected backchannel is as bad a distraction as a troupe of dancing chimpanzees; and why digital dazzle can’t top a good, compelling story.

A few links that came up:

Curator’s Code 1.1? Adding content creators

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Category: Everything Else

[...] I fear that, in the interest of substantiating this horribly inefficient system we’ve concocted for disseminating information by attaching it to 1) noise and 2) reverb, we are confusing reproduction with creativity, and confusing source with origin.

So in addition to the two characters Popova has appropriated, may I suggest a third: one which enables someone not to just cite where information was discovered, but where the person citing it believes it originated. This way, someone linking to this article I’ve just written will accept it for what it is: a comment as opposed to a genuine flash of original inspiration or an original exercise in journalism. Not everything I produce is worthy of exaltation.

There is an opportunity here that we are missing to hard-wire this rabbit hole so that we are assured of an exit. It takes being more than present, alive, and awake to be a creator – if consciousness were the only ticket required, the Web would have been created a thousand years ago by ants.

? Origin: The Curator’s Code

So you know how I suggested the Curator’s Code doesn’t directly address credit to the author of a piece of content? ReadWriteWeb’s Scott M. Fulton III adds that missing piece with this suggestion.

Which, if I’m grasping this all correctly, would look like this:

? Down the Rabbit Hole with Hyperlinks in Hand: On the “Curator’s Code”

I’d hope that any Curator’s Code (in the sense of “code of conduct”) would begin with crediting the person who actually created the thing, and then with crediting the person who first shared it.

By the way, I see this all as shorthand; if you’re making explicit statements about creation, discovery and attribution, the symbols – at least for now – seem redundant.

Right now, this may all still look a little cumbersome… the same way that hashtags weren’t the easiest things to use on Twitter at first. And then along came platform support, first from third parties and then from Twitter itself, where clients and services recognized the hashtag and automatically linked it to searches on the term, allowing topic-based conversations on Twitter. (In the long run, the Code, or something similar, could get us to some kind of a machine-readable attribute – along the lines of the “rel=” attribute for web links, only more widely adopted. And that could be tremendously popular.)

The Curator’s Code may go in this direction as it becomes easier to use – built-in keyboard shortcuts, for example – and more widely adopted. But hashtags became popular because they were useful to the person using them, allowing them to join a conversation or tag their tweets. For curators, then, the benefits of attribution have to become tangible, as opposed to just Doing The Right Thing (as much as I’d like that to be enough).

And that may mean content creators have to do some hard thinking about the rewards we can offer to people who curate and share our content.

Posted via email from Rob Cottingham’s posterous

19 Mar 2012

The story behind the Curator’s Code

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Category: Everything Else
Media_httpwwwbrainpic_xfjuy

And here’s a little background by one of the Code’s creators, Maria Popova. (Let’s see if I’ve got this right… LinkWithLove.org)

Posted via email from Rob Cottingham’s posterous

Curator’s Code: Two new symbols to honour discovery… and make attribution easier

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Category: Everything Else

This is what The Curator’s Code is – a suggested system for honoring the creative and intellectual labor of information discovery by making attribution consistent and codified, celebrating authors and creators, and also respecting those who discover and amplify their work. It’s an effort to make the rabbit hole open, fair, and ever-alluring. This is not an effort to police the internet from a place of top-down authority, it’s an effort to encourage respect and kindness among the community….

The unicode symbols ? and ? are simply shorthand for the familiar “via” and “HT,” respectively. While you may still choose to use “via” and “HT” the old-fashioned way – the goal here is to attribute ethically, regardless of how you do it – there are two reasons we are proposing the unicode characters: One, they are a cleaner, more standardized way to attribute. Two, since the characters are wrapped in a hotlink to the Curator’s Code site, they serve as messengers for the ethos of the code itself, as people encounter them across the web and click to find out what they represent.

As someone who’s done his share of griping about people failing to attribute content to its creators, I’m delighted to see this initiative. No, it doesn’t directly address the issue of crediting authors… but it could make that much easier by strengthening the chain of attribution that may well lead to an original source.

And it’s nice to see the celebration of discovery. So much of the “sharing” activity that goes on seems to be so much churn – the same link being retweeted, shared and reposted over and over again. I’d be glad to see some recognition of the value of initial discovery: that first act of sharing that makes the rest possible, and identifies the people who are going to the effort of exploring. And that, too, makes identifying the content’s author that much easier.

Oh, and cool animation with the eyeball, people.

Posted via email from Rob Cottingham’s posterous

15 Mar 2012

Why you should help users recover gracefully from their mistakes

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We all like to talk about how organizations can recover from their own customer service failures: the gadget that won’t connect, the handle that snaps off, the delivery that never arrives.

But how about when the customer screws up? How easy do you make it for them to recover lost information, correct a mistake or get out of a dead end?

Put it this way: if the web is like an episode of The Simpsons, is your site more like helpful, compassionate Lisa, or Nelson “Haw, haw” Muntz?

After a pretty Nelsonish user experience, here’s what I included this in a customer feedback survey from Rogers Communications.

Their kind Twitter customer service rep, @rogers_kate, helped me resolve an issue where I was trying to update my expired credit card info for my iPad data plan. The interface wouldn’t accept my email and password, and offered to send my my forgotten password. It turned out the problem was I was using the wrong email address – but I didn’t find that out before wasting a lot of time troubleshooting.

Every person I dealt with was great. But the interface for handling billing info on an iPad is awful.

Telling someone who’s just entered the wrong email address for their account that you’ve sent them a password reset email, when you actually haven’t, leads to lots of digging through inboxes, checking spam filters and troubleshooting. If instead the form had said “Incorrect email address – please try again”, I’d have saved myself hours – literally – of frustration.

So kudos to your customer service team. And a tsk-tsk-tsk to whoever set up that billing workflow.

I should have added a little wrist-slap for yours truly; the original error was mine. I just had no way of knowing I’d made it. And customers logging in with the wrong email address, when many of us are running around with three or more, is commonplace these days.

From forms like that iPad billing registration that mislead the customer, to email authentication error screens that tell you you’ve entered the wrong username or password but won’t tell you which one , helping your customers emerge gracefully from their own mishaps will make you some friends.

And save @rogers_kate from yet another tweet of distress.

 

13 Mar 2012

Google+ may become Facebook for people who are serious about Facebook

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Category: Everything Else

The Google Docs integration in Google+ Hangouts really is something else. (Try it while sharing a presentation. Kind of kicks the traditional webinar’s butt.)

It’s hard not to compare it to Facebook’s Video Calling feature. And to wonder if – as much as Google+ is being billed as less of a social network, and more the connective social tissue for your Google activity – Google+ isn’t going to emerge as the Facebook for people who are actually serious about Facebook.

Posted via email from Rob Cottingham’s posterous

12 Mar 2012

Social Speech Podcast, Episode 1: Nancy White

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The social web has gone a long way toward changing what it means to be in the audience at a speech – making an audience member less a passive spectator listening to a monologue, and more an active participant in a conversation among peers.

And nobody does that quite like Nancy White – except she doesn’t just rely on digital technology. She’s one of the best group facilitators in the business, working all over the world with everyone from small community groups to Fortune 500 companies. You can see her approach at work in the March of Dimes’ Share Your Story site, which several years on is still one of the examples we cite the most often of how online community can make a real different in people’s lives.

So who better to kick off Episode 1 of the Social Speech podcast?

A few links:

 

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