What should aspiring communicators study?
Someone asked one of the LinkedIn groups I’m in what courses an aspiring public relations practitioner should take in college. There was some good advice about writing and so on; others suggested related disciplines like marketing, or specific skills. I came at...“If I knew then what I know now”: My presentation to the IABC/BC event
This was my speech capping off a wonderful evening of presentations hosted by the IABC/BC. It’s all about embracing regret and seizing opportunity. A quick speechwriting note: Normally I’m a strong (even harsh) advocate of diving right into what you want...“If I knew then what I know now”: insight and wisdom from veteran communicators
Back in April, I got to join a lineup of communications professionals, sharing our experiences and career life lessons at an evening of storytelling hosted by IABC/BC. The evening surpassed every expectation I had. Each of the presenters spoke with passion and often...What’s the strategy behind your communication vehicle?
Ever feel like you’re working for a firm called Weneda Communications?
You know what I mean. You have an endless stream of people knocking on your office door and saying, “Hey, Weneda Facebook Page.” Or “Weneda blog.” Or “Weneda YouTube channel.”
(At l…