Common Craft’s latest move helps point the way for content creators
Sachi and Lee LeFever’s company Common Craft has reinvented itself a few times… and each time, they just get more and more useful. From an online community consulting firm, Common Craft turned into a creator and provider of simple, charming and mons…
How a popular (but off-topic) blog post can boost the rest of your content
Stories abound of rock bands who produce hours and hours of music that deepens the soul, challenges the psyche and redefines human existence in a new, profoundly meaningful way.
And then they write one frigging novelty song, and that’s the one that …
