by Rob Cottingham | Dec 12, 2011 | Social Signal, Speechwriting
A lot of speeches begin with someone introducing you to the audience – reciting your background and qualifications, and then encouraging them to greet you warmly as you head to the microphone.
And once the applause dies down, you’re looking at a sea of…
by Rob Cottingham | Dec 7, 2011 | Social Signal, Speechwriting
Speechwriting is a notoriously solitary profession. You might have a few conversations with a client, their staff or — if you’re writing for yourself — a mirror. But a lot of your work is going to be just you, a keyboard and the unforgiving blank s…