Ep. 70 Find Your Red Thread with Tamsen Webster
Tamsen Webster, author of Find Your Red Thread, joins me to talk about the five steps of an effective Red Thread — your key to moving your audience to take action and create change.
Tamsen Webster, author of Find Your Red Thread, joins me to talk about the five steps of an effective Red Thread — your key to moving your audience to take action and create change.
Daryl Pereira interviewed me about the Noise to Signal cartoon on his blog. By all means, check it out!
I missed passing this along when it first came out, because I didn’t know those nice CBC people had put it on YouTube. It’s their segment on what to expect in 2010 for social media, based on an interview they did with me in their stunning new Vancouver studios.
The key point for me is that I’m finding people are becoming more deliberate and discerning about where they direct their attention, whether it’s in who they friend, what they watch or which applications they install on Facebook. (That doesn’t mean I’ll always agree with the choices they make: witness the rise of FarmVille. [shudder])
And in the background, yes, you’ll see VanTrash on my screen.
Enjoy… and see what you think of how my predictions are turning out one month in.