by Rob Cottingham | Sep 5, 2013 | Social Signal
It’s SXSW PanelPicker season again. There are just hours left to vote for your favourite proposals for next year’s South by Southwest Interactive festival in Austin – and Alex has three dandy proposals for your consideration.
We hope you’ll consider clicking your support for one, two or (make Alex’s day!) all three:
With Beth Kanter, Virginia Heffernan and Jeremiah Owyang
Social media analytics can help you understand the active members of your social media audience, but what about the people who aren’t posting? How do you fill in the gaps in your analytics with insights into your customers’ purchases, your fans’ offline interests, or your users’ reasons for liking what they like?
This session presents a new form of social media analysis that combines social and survey data. We’ll share the results of three demonstration projects based on social media and survey data from 6,000 respondents. We’ll show how this sheds light on some of the more mysterious corners of the social web, helping us to understand variations in online engagement, media consumption and purchasing among different types of social media users.
Whether you’re looking for fresh insights on what makes social media users tick, or trying to expand your own monitoring and analytics program, this session will give you a first look at the latest research and research methods.
Today’s social media users love to tweet about the latest gadget, Facebook the deals they’ve turned up, and use Pinterest to catalog the design objects they’re lusting after. But how does all that social media activity translate into actual purchasing?
This panel answers that question with data from Vision Critical’s three-year investigation of the impact of social media on consumer buying habits. As featured in the July 2013 issue of the Harvard Business Review, this research provides unprecedented insight into key factors like the way consumers say social sharing influences their purchase decisions, the length of time between sharing and purchase, and where social networks diverge in how they drive spending.
These insights come from a series of seven surveys conducted over 18 months, including a study of 80,000 social media users (the world’s largest to date.) This research will be updated with a 2013 study whose results will be released at SXSW 2014.
With Lauren Bacon, Alex Soojung-Kim Pang, Ph.D. and Rohan Gunatillake
If abstinence education can’t stop teens from getting pregnant, why are we preaching digital abstinence as the cure for information overload and online distraction? In this session we’ll dig into our digital and personal toolboxes to share the practices, habits, apps and gadgets that can foster a healthy relationship to technology.
Countless articles explain how to “unplug” and take internet sabbaticals – a kind of binge/purge approach to online living. This session’s speakers will kick off the conversation with their own thoughts and suggestions for how to find a middle way, and then open the floor for your ideas and tips: How do you maintain your health, sanity, and relationships while using tech tools?
If you worry that you shouldn’t be checking your iPhone in bed, but you’re not prepared to do something as radical as actually turning it off, this session is your chance to find and share strategies and ideas for staying sane and online.
by Rob Cottingham | Sep 5, 2013 | Social Signal
It’s SXSW PanelPicker season again. There are just hours left to vote for your favourite proposals for next year’s South by Southwest Interactive festival in Austin – and Alex has three dandy proposals for your consideration.
We hope you’ll consider clicking your support for one, two or (make Alex’s day!) all three:
With Beth Kanter, Virginia Heffernan and Jeremiah Owyang
Social media analytics can help you understand the active members of your social media audience, but what about the people who aren’t posting? How do you fill in the gaps in your analytics with insights into your customers’ purchases, your fans’ offline interests, or your users’ reasons for liking what they like?
This session presents a new form of social media analysis that combines social and survey data. We’ll share the results of three demonstration projects based on social media and survey data from 6,000 respondents. We’ll show how this sheds light on some of the more mysterious corners of the social web, helping us to understand variations in online engagement, media consumption and purchasing among different types of social media users.
Whether you’re looking for fresh insights on what makes social media users tick, or trying to expand your own monitoring and analytics program, this session will give you a first look at the latest research and research methods.
Today’s social media users love to tweet about the latest gadget, Facebook the deals they’ve turned up, and use Pinterest to catalog the design objects they’re lusting after. But how does all that social media activity translate into actual purchasing?
This panel answers that question with data from Vision Critical’s three-year investigation of the impact of social media on consumer buying habits. As featured in the July 2013 issue of the Harvard Business Review, this research provides unprecedented insight into key factors like the way consumers say social sharing influences their purchase decisions, the length of time between sharing and purchase, and where social networks diverge in how they drive spending.
These insights come from a series of seven surveys conducted over 18 months, including a study of 80,000 social media users (the world’s largest to date.) This research will be updated with a 2013 study whose results will be released at SXSW 2014.
With Lauren Bacon, Alex Soojung-Kim Pang, Ph.D. and Rohan Gunatillake
If abstinence education can’t stop teens from getting pregnant, why are we preaching digital abstinence as the cure for information overload and online distraction? In this session we’ll dig into our digital and personal toolboxes to share the practices, habits, apps and gadgets that can foster a healthy relationship to technology.
Countless articles explain how to “unplug” and take internet sabbaticals – a kind of binge/purge approach to online living. This session’s speakers will kick off the conversation with their own thoughts and suggestions for how to find a middle way, and then open the floor for your ideas and tips: How do you maintain your health, sanity, and relationships while using tech tools?
If you worry that you shouldn’t be checking your iPhone in bed, but you’re not prepared to do something as radical as actually turning it off, this session is your chance to find and share strategies and ideas for staying sane and online.
by Rob Cottingham | Sep 27, 2012 | Cartoons, Everything Else, Social Signal
A few weeks ago, I let you know that Measuring the Networked Nonprofit was on its way, bringing with it the combined wisdom of Beth Kanter and Katie Paine on how nonprofits can measure their impact in an era of free agents and networked activism.It’s a…
by Rob Cottingham | Sep 27, 2012 | Cartoons, Social Signal
A few weeks ago, I let you know that Measuring the Networked Nonprofit was on its way, bringing with it the combined wisdom of Beth Kanter and Katie Paine on how nonprofits can measure their impact in an era of free agents and networked activism.
It’s a momentous book. Organizations from governments to businesses to community groups to nonprofits have all struggled with whether and how to engage with the networked social world, especially when resources are scarce and stakeholders are feeling skittish. Measuring the Networked Nonprofit opens up new possibilities for accountability, learning, innovation and greater impact.
Today, Beth officially announced the book’s availability. It’s already been topping Amazon’s best-selling book on nonprofits for days because of advance purchases, which speaks to the hunger out there for this kind of practical information, framed in a hope-filled vision for the future of the nonprofit sector. (Beth and co-author Allison Fine articulated that vision in their previous book, The Networked Nonprofit.)
As Beth puts it, “The book is about how nonprofits can measure and improve results from leveraging their networks.” The advice you’ll find there has been “field tested in real-time as part of my work as Visiting Scholar at the Packard Foundation with 60 of their grantees who participated in a peer learning/focus group and contributed many of the case studies.”
And Beth will help you do a little extra good when you buy your copy:
I am donating my royalties to support the Sharing Foundation‘s college education program for young people in Cambodia. My family is sponsoring Keo Savon, who we met this summer in Cambodia. She is second year engineering student and by supporting her education she will have better economic opportunities.
In the interests of full disclosure (by which I mean deliriously excited bragging) here’s one more excerpt from Beth’s post:
To help those who need to learn to laugh at measurement, not fear it, I commissioned Rob Cottingham to create cartoons that capture the essence of each chapter’s advice. (There were numerous times when I snorted my latte from laughing so hard!).
(Which is why that waiver I have clients sign has such explicit language about burns and scalding.)
Beth and Katie have lined up a slew of events, but they’re also eager to hear from folks who’d like on in their community. In the meantime, if you’d like to support the book’s launch, Beth suggests four things you can do:
Buy a Copy of the Measuring the Networked Nonprofit
Attend a Book Event this month as part of our book tour
Share of photo of yourself with the book on Instagram or Twitter or Facebook and use the hashtag #netnon
Stay tuned to our blogs as we share more stories about how nonprofits apply the advice in the book and I’ll keep you posted on Keo Savon’s studies
And what do you want to bet they’ll be measuring all of it?
by Rob Cottingham | Sep 27, 2012 | Cartoons, Social Signal
A few weeks ago, I let you know that Measuring the Networked Nonprofit was on its way, bringing with it the combined wisdom of Beth Kanter and Katie Paine on how nonprofits can measure their impact in an era of free agents and networked activism.
It’s a momentous book. Organizations from governments to businesses to community groups to nonprofits have all struggled with whether and how to engage with the networked social world, especially when resources are scarce and stakeholders are feeling skittish. Measuring the Networked Nonprofit opens up new possibilities for accountability, learning, innovation and greater impact.
Today, Beth officially announced the book’s availability. It’s already been topping Amazon’s best-selling book on nonprofits for days because of advance purchases, which speaks to the hunger out there for this kind of practical information, framed in a hope-filled vision for the future of the nonprofit sector. (Beth and co-author Allison Fine articulated that vision in their previous book, The Networked Nonprofit.)
As Beth puts it, “The book is about how nonprofits can measure and improve results from leveraging their networks.” The advice you’ll find there has been “field tested in real-time as part of my work as Visiting Scholar at the Packard Foundation with 60 of their grantees who participated in a peer learning/focus group and contributed many of the case studies.”
And Beth will help you do a little extra good when you buy your copy:
I am donating my royalties to support the Sharing Foundation‘s college education program for young people in Cambodia. My family is sponsoring Keo Savon, who we met this summer in Cambodia. She is second year engineering student and by supporting her education she will have better economic opportunities.
In the interests of full disclosure (by which I mean deliriously excited bragging) here’s one more excerpt from Beth’s post:
To help those who need to learn to laugh at measurement, not fear it, I commissioned Rob Cottingham to create cartoons that capture the essence of each chapter’s advice. (There were numerous times when I snorted my latte from laughing so hard!).
(Which is why that waiver I have clients sign has such explicit language about burns and scalding.)
Beth and Katie have lined up a slew of events, but they’re also eager to hear from folks who’d like on in their community. In the meantime, if you’d like to support the book’s launch, Beth suggests four things you can do:
Buy a Copy of the Measuring the Networked Nonprofit
Attend a Book Event this month as part of our book tour
Share of photo of yourself with the book on Instagram or Twitter or Facebook and use the hashtag #netnon
Stay tuned to our blogs as we share more stories about how nonprofits apply the advice in the book and I’ll keep you posted on Keo Savon’s studies
And what do you want to bet they’ll be measuring all of it?
