With this episode, we flip the mic (metaphorically) and talk with someone who’s a lot more used to writing speeches than delivering them. That’s not to say Ian Griffin isn’t at home behind a podium; he’s an accomplished speaker and a skilled communicator.
If you’re in the tech industry, you’ve probably heard his words; Ian has worked in executive communications at Cisco, Hewlett Packard and Sun Microsystems. He’s also incredibly generous with his time and expertise, as many Silicon Valley communicators who’ve attended one of his presentations can tell you.
In this interview, he asks why we put so much effort into creating a speech, and then fail to do that little extra bit that can help it reach far more people… and he offers lots of ideas for what that little extra bit can be.
The social web has gone a long way toward changing what it means to be in the audience at a speech – making an audience member less a passive spectator listening to a monologue, and more an active participant in a conversation among peers.
And nobody does that quite like Nancy White – except she doesn’t just rely on digital technology. She’s one of the best group facilitators in the business, working all over the world with everyone from small community groups to Fortune 500 companies. You can see her approach at work in the March of Dimes’ Share Your Story site, which several years on is still one of the examples we cite the most often of how online community can make a real different in people’s lives.
So who better to kick off Episode 1 of the Social Speech podcast?
If you’re involved in public speaking – as someone who delivers speeches and presentations, or as an executive communications practitioner, or as an event organizer – then this is for you.
Over the next several weeks, I’m going to share conversations I’m having with some of the smartest people I know about public speaking and social media: how connected audiences are transforming the world of presentations, and how some forward-thinking speakers are making the most of it.
I’m calling it the Social Speech Podcast. You can find the feed here and soon on iTunes. Here’s the introductory episode; the first interview will go live next week.
But please – don’t let my schedule hold you up. Give this intro a listen, and if you have thoughts about the Social Speech (I’ve posted some of mine here) then please share them in the comments. Or email your text or audio comment (up to 25 MB) to email@example.com.
Thanks – and I’ll look forward to hearing from you!
Podcasting, as any social media guru worth her or his robes knows, is dead. Like so many social technologies, it failed to jump the adoption gap, break the hype cycle or clear the Great Hurdle of At-First-Raving-and-then-Dismissive Punditry.
Except that the common wisdom – that podcasts are the 3-1/2″ floppy disk of the 2000s – has been lost on one group of people: listeners.
More than eight million adults in the UK – around 16% of the adult population – have downloaded a podcast, with almost half listening to one at least once a week. This figure is echoed in the US.
As a comparison, this is still a greater percentage of people than use Twitter.
And while many of those podcasts are just repurposed content from broadcasters and other big media voices, they’re creating a channel that the rest of us can use as well, whether it’s as individuals or organizations.
The lesson? (One that I have to constantly remind myself of?) Don’t dismiss a platform just because it isn’t on the front pages, or being talked up by the hottest social media voices. It may well be the humble, unsung hero of your next foray into social media.
It’s a podcast that captures the knowledge, insights and passions of our online community and Web 2.0 explorations — whether that involves a new way of looking at online collaboration, or a new piece of software for looking at online pictures.
As partners in both bedroom and boardroom, we get to explore these questions 24/7. (Don’t you talk about RSS aggregation after your baby wakes you up at 3 a.m.?) But we’ve long noticed that our most creative, wide-ranging conversations often happen at the very end of the day, as we’re comparing notes or sharing what got us most excited. (Not that kind of excited. Usually.)
And now we’re ready to see whether our king-size bed has enough room for two adults, two kids, a dog and an iPod. For the next ten days (just until Valentine’s Day!) Bedtime with Rob and Alex will share our conversations as we wind down. Check it out and let us know whether what happens in the bedroom should stay in the bedroom, or whether you’re enjoying the chance to eavesdrop.
The RSS feed is here. And the iTunes subscription link is coming soon, as soon as the elves over there give our ‘cast the A-OK. Tune in and join us in bed!
We first introduced podcasts in 2005, and the demand has been growing ever since, with downloads now averaging more than one million per month. CBC Radio 3, Quirks and Quarks and Ideas are consistently among the top podcasts in Canada, and have a significant following around the world.
It’s a special episode devoted entirely to the skills PR professionals need in a Web-enabled world, where public relations look a lot less like broadcasting and a lot more like conversations. Here’s the text version of my contribution to the show: