Whoops. Tonight’s American Idol is a do-over, because someone put up the wrong voting codes. Zillions of teeniboppers (aging and otherwise) will be getting refunds on their text messaging charges; the producers have enough egg on their faces to make a meringue the size of Utah; and Mikalah Gordon had to see her unbearable performance repeated on national television.

But don’t feel sorry for them. Feel for the poor media buyers who’ve had to juggle madly in a flurry of ad rebookings with one of the hottest shows on TV. Here’s a question: was this a bonanza for advertisers, or a disaster?