Sweden’s sex-information organization has a whole new way to curb homophobia. All hail the Queer Cab:
You get a free taxi-ride in this big pink 1963 Mercedes Taxi, you “pay” by listening to information, taking pop quizzes like “hetero-bingo” and “prejudice experiment”, and the goal is that you will think about where you fit and how you might be playing a part in keeping this a homophobic society. An interesting way of spreading information, the Queer Cab will be campaigning as a free ride at the music festival hot spots of Popaganda, Stockholm, The Arvika festival, the Gay Pride festival naturally, the Sub??rbfestival and many more places this summer.
You’d need a light, deft touch to make it effective, but I could see this working very, very well.
