Early in my career, someone told me, “Don’t put anything on paper that you wouldn’t want to see on the front page of the morning paper.”
Make that on paper or on videotape.
The San Francisco 49ers’ PR honcho is now Exploring Exciting New Career Options after putting together a spectacularly offensive training video for the team.
It was meant to be funny ‚Äî but no one is laughing now in the San Francisco 49ers’ front office over an in-house training film that featured off- color racial jokes, lesbian porn, a spoof of gay marriage and a trio of buxom, topless blondes frolicking with team public relations director Kirk Reynolds.
The subject? Irony shields on maximum: how to handle the media.
