Well, now, this is handy: a little social marketing mini-web-site courtesy of the folks at Health Canada.
There’s a not-too-quick and not-too-dirty guide to what social marketing is and how to do it — including an extensive tutorial on writing a marketing plan.
There’s also a pretty lengthy library of recent federal government market research, and the promise of a lot more to come. That promise, though, appears to be coming up to its second birthday next Monday. So you probably shouldn’t hold your breath. (And these folks should know, right?)
It would be a shame if this was left to languish. Sharing the expertise the feds have developed is a great idea, and I hope they make more of it.
