Waiting impatiently for a new piece of Apple gear to arrive via FedEx, I searched for others in the same boat… and discovered that a little information is a dangerous thing.

Have a look at this thread of customers (link removed) who got their FedEx tracking numbers and logged into the FedEx web site, only to discover…

May 18, 2004 4:17 am Held at Sort Facility INDIANAPOLIS IN
1:28 am Release for delivery INDIANAPOLIS IN
12:28 am Arrived at Sort Facility INDIANAPOLIS IN

May 17, 2004 8:53 pm Left FedEx Ramp SHANGHAI CN
2:46 pm Left FedEx Sort Facility ANCHORAGE AK
1:09 pm Arrived at Sort Facility ANCHORAGE AK

May 15, 2004 11:33 am Pickup status SHANGHAI CN
Package received after FedEx cutoff time
11:33 am Left FedEx Origin Location SHANGHAI CN

Now, I don’t know how you read this, but it looks to me like the package was shipped from Connecticut, sent by airfreight to Alaska and then back to Connecticut! From there it went to Indiana where I hope it will be shipped out to me in Oregon. Sometimes I have to wonder if FedEx knows what they are doing…

As several contributors to the thread point out (with varying degrees of charity), Shanghai is actually just a little east of Connecticut (which explains why a Google search on “Shanghai chowder” turns up zero results… until this post gets spidered, anyway). And the parcel didn’t criss-cross the Pacific several times; that’s an illusion caused by time zones, which the FedEx server apparently failed to parse properly.

I was a little surprised to realize you can be a reasonably accomplished web surfer — to the point of running your own blog — and still not recognize the name of one of the world’s most important cities, and the commonly-used abbreviation of its most populous country.

But what’s even more interesting to me is now many people still aren’t aware of just how globally integrated their economy is. As one participant puts it,

Add me to the list of people assuming there’s a Shanghai in Connecticut. My brain was thinking APPLE = PIE = MOM = BASEBALL = USA = CONNECTICUT instead of APPLE = COMPUTER = ELECTRONICS = MADE IN CHINA.

Several of the thread participants assumed their computers would be made at home — at a time when that’s nearly never the case with electronic gear. These days I’m floored if I see that any gadget that takes batteries was made (or even “assembled”) in North America.

Lesson for FedEx and others conveying information with international content: you may need to spell things out a little more explicitly for the less geo-savvy.

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