If we ever elect the position of CBC President — and that might not be a bad idea — Tod Maffin already has a killer platform.
Anyone who has missed great radio during the CBC lockout should give Tod’s podcast a listen. For one thing, it’s, well, great radio: passionate, engaging, entertaining and personal.
And for another thing, Tod’s manifesto is a compelling case for a revitalized CBC. It’s a heart-felt cry from someone who genuinely loves radio, loves the CBC, and hates what’s happening — not just with the lockout, but the whole direction Canada’s public broadcaster has taken in recent years.
He takes a swipe at the federal government for underfunding, but the core of his critique is the corporation’s insistence on a “flexible” workforce — by which CBC management means contract employees.
That’s pretty much what the rest of the corporate world has meant over the past two decades, too. But Tod has a different take. He argues that the CBC already has a flexible workforce — smart, nimble, and with a proven record of adapting to rapid change within tight financial constraints.
The only thing is, management won’t let them in the building right now.
That isn’t just a challenge to the CBC’s leadership. It’s a rebuke to the fashionable idea that a modern workforce is one you can discard whenever you need to.
Which makes me wonder: if we can’t vote Tod in as CBC President…
…maybe there’s some other elected office he might be even better suited for.
Agreed.
In fact, for me the (only) silver lining of the lockout is coming to appreciate the work of Mr. Maffin, both online and on-air, much, much more.