I’ll be on Sean Holman’s Public Eye with the brilliant Kate Trgovac, discussing Petro-Canada’s YouTube gambit. We’re on at 8 p.m., right after the news. 1070 on your AM dial in sunny Victoria, or listen live online.
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Looking forward to it Rob!
Thanks, Ross… and yes. In many ways, we’re still at the talking-dog stage of this stuff – “Who cares what the dog’s saying? It’s a talking dog!” – and the very fact that Petro-Canada is on YouTube is newsworthy enough.
I also thought what Kate said about the tone of the videos was spot on, and I’ll have more to say about that in a post.
Sat 8:30pm…..
That was an excellent discussion.
I agree that it was PetroCan’s attempt to exploit the technology that was itself viral act.