Catch me on CFAX 1070 on Saturday at 8 p.m.

by | Aug 18, 2006 | Blogging, Communicating, Media Mix, Technology | 3 comments

I’ll be on Sean Holman’s Public Eye with the brilliant Kate Trgovac, discussing Petro-Canada’s YouTube gambit. We’re on at 8 p.m., right after the news. 1070 on your AM dial in sunny Victoria, or listen live online.

3 Comments

  1. RossK
    RossK on 19 Aug 2006 at 17:34

    Looking forward to it Rob!

  2. Rob
    Rob on 19 Aug 2006 at 19:44

    Thanks, Ross… and yes. In many ways, we’re still at the talking-dog stage of this stuff – “Who cares what the dog’s saying? It’s a talking dog!” – and the very fact that Petro-Canada is on YouTube is newsworthy enough.

    I also thought what Kate said about the tone of the videos was spot on, and I’ll have more to say about that in a post.

  3. RossK
    RossK on 19 Aug 2006 at 19:32

    Sat 8:30pm…..

    That was an excellent discussion.

    I agree that it was PetroCan’s attempt to exploit the technology that was itself viral act.

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