Once more, with feeling: this over here is how you handle a crisis, and this over there is how you don’t.

As I type this in the departure lounge at Ottawa International Airport, an Air Canada staffer is on the horn, patiently explaining why it is that standby passengers won’t be getting to Toronto tonight. She’s walking people through it step by step: flight crews are stranded too because of the ice storm; they’re very sorry; they’re trying to bring a larger plane tomorrow to absorb the overflow; here’s how to get on board.

Meanwhile, a hundred metres away, this is the scene:

Zoom protest sign

According to several passengers I spoke to, Zoom staff left them on the plane… on the runway… for seven hours, starting at six a.m. The lucky passengers got a drink of water, a snack and if I remember correctly, pop.
Then, when they finally left the plane at one in the afternoon, Zoom ordered them not to go home, even though the revised departure time was eight o’clock at night. By the time Zoom relented, going home was pointless.

Meanwhile, frustrated passengers had to hector the staff into coughing up the traditional food vouchers; Zoom insisted you don’t get vouchers when the weather’s to blame.

Throughout the day, passengers – Zoom’s customers – have been starved for both food and information. It’s a spectacularly lousy way to treat the people who ultimately pay your bills.

Oh, one more thing… the last time I encountered anything like this, it was these guys running that particular show. As history and the bankruptcy trustee have noted, karma wasn’t too impressed.

Mastodon