The Washington Post’s Clickocracy series has a piece on the Obama online campaign, and while the exclusive interview and anecdotes are well worth reading, it’s the numbers that really tell the story:
- 3 million online donors.
- 6.5 million online donations.
- 6 million online donations under $100.
- $80 average online donation.
- $600+ million raised, most of it online.
- 13 million addresses on his email list.
- 7,000 different email messages sent.
- 1 billion total emails sent.
- 1 million text-message subscribers.
- 3 or more text messages to every subscriber in a battleground state on Election Day.
- 2 million profiles on MyBarackObama.com.
- 200,000 offline events planned.
- 400,000 blog posts written.
- 35,000 volunteer groups created.
- 3 million calls made on the virtual phone bank in the campaign’s final four days.
- 70 million personal fundraisers on MyBO.com.
- $30 million raised by personal fundraisers on MyBO.com.
- 5 million supporters in other social networks.
This is a campaign that embraced social media with a vengeance, and social media clearly returned the favour.
