We’re having our first open house next week… and we’re thrilled to have one of the coolest people we know as our featured speaker. If you’re interested in building authentic brands, destination marketing or user-generated content, you’ll want to join us.
Because you’ll get to meet Randy Twaddle, one of the partners behind ttweak. They’re the Houston, TX marketing firm that came up with a brilliant – and completely unofficial – campaign to promote the city.
“Houston. It’s Worth It.” is anything but the usual civic boosterism. HIWI (as it’s come to be called) doesn’t just acknowledge the city’s problems – it embraces them whole-heartedly, and invites residents to speak out for their community, warts and all.
Randy’s going to tell us how HIWI captured the city’s imagination, helped a community find its voice… and used the power of user-generated content to create a brand with rock-solid authenticity and surprising appeal.
It all happens on Tuesday, August 4 starting at 6:30 pm. We’ll have food and drink on-hand, and you’ll get to peek at our new offices.
Please RSVP at hiwi@socialsignal.com or 604-568-8787.
