Friends with Benefits: A Social Media Marketing Handbook is a tactical guide, filled with tricks, tips, and real-world case studies that show you how to reach out to the new online influencers to increase your company’s online visibility and bring more visitors to your website. You’ll learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of your marketing budget.

Friends of the show Darren Barefoot and Julie Szabo are releasing a 280-page book in November on social media marketing. (“Friends with Benefits” is a great title… and builds on the eyebrow-wiggling title of their debut ebook, “Getting to First Base”.) This’ll be worth a good long read.