via boingboing.net
Interesting finding from a study of print books where the publishers released free ebook versions as a way to boost sales: it worked. The exception was a group of ebooks released for only a week (a promotion by the nice folks at Tor).
As an aside, isn’t it nice to have an actual study instead of another case study? Don’t get me wrong – I treasure case studies, I value their lessons, and I turn to them constantly.
But case studies can be cherry-picked, and there’s nothing quite so reassuring as hard data… and this comes at a time when I’m thinking hard about publishing models. Many thanks to authors John Hilton III and David Wiley.
