Last week, Price Chopper, a grocery store chain in the Northeast, went against all established best practices of social media (and basic human decency), after they received this negative tweet from a customer.
After receiving this complaint, Price Chopper’s public relations team did the unthinkable — they contacted the customer’s employer (which was mentioned in the individual’s twitter bio) requesting disciplinary action be taken against the individual for their negative post!
Price Chopper’s explanation is that one of their employee – a PR specialist – did this on her own, and without their knowledge. They’ve apologized profusely.
