If you recognize that iconic logo, so closely associated with one of the toughest fights for social justice in North American history, then you’ve been affected by the work of Richard Chavez.
The younger brother of United Farm Workers founder Cesar Chavez, Richard designed that logo, based on an Aztec eagle. He also mortgaged his home to launch a credit union for farm workers and helped build the union into a force to be reckoned with, in one of the great David-and-Goliath stories of modern history.
He wasn’t a professional designer, but that logo has seen the union through five decades. And there aren’t too many of us who can say the same about the work we’re doing today.
Richard Chavez died yesterday at the age of 81. His logo is still going strong.
