It’s hard to think of many other occasions when more is riding on a speechwriter’s craft than the moment when a presidential candidate officially accepts nomination.
My biases are probably pretty clear, but for the record, I dearly hope President Barack Obama is re-elected. That said, I’m going to try to set that aside and listen to this not as a partisan, but as a practitioner. For those of us whose work includes helping leaders to tell their stories and inspire others, the next hour promises to be a master class on the art and practice of effective communication.
