This morning’s Digital Strategy Conference sessions dug into social strategy: coupling online engagement with organizational goals. It’s what makes the difference between flailing around and getting things done.
I took notes throughout Sandy Gerber’s indepth look at social strategy, and Nancy Richardson’s account of lessons learned so far at Lululemon. (And I had the opportunity to speak on a great panel with a gang of stellar folks, applying their real-world experience to the audience’s strategic questions.)
