Rob’s blog
Don’t make your audience unsubscribe from your speech
I just sent this in response to “Why are you unsubscribing from us?” (on the third screen you had to click through to unsubscribe): The constant stream of “ALERT!” “URGENT” and other messages just got too much. If everything is urgent, then nothing is. I know the data...
Nine deadly (boring) sins: Will your speech put your audience to sleep?
There are conference keynotes, presentations and panels that leave you breathless and excited, inspired to go forth and do something momentous. And then... there are the other ones. The sad fact is a lot of conference content just isn't all that good. I can think of...
Don’t be fooled by Resting Audience Face
You’re trucking along in your speech, performing with verve and passion, and look out to the crowd... ...only to see face after face that looks completely unresponsive. Hell, you think. They hate this. I’m losing them. And, you know what? Maybe you are. But here’s the...
Don’t just read your speech. Perform it.
There's a big conceptual leap that absolutely transforms a speaker's connection with an audience, and magnifies their impact tremendously. It's the leap from reading a speech... to actually, authentically performing it. Instead of a recitation, your delivery becomes a...
Wrapping up my first Facebook Live speechwriting clinic
Thanks to everyone who joined me this morning for my first official Facebook Live speechwriting clinic. (I say "official" because I've done a few impromptu runs at this in the past. Let's define "official" as "I gave people some warning and made a custom graphic for...
Speaking at a rally? Here’s how to make it count.
If you work with a mission-driven organization, you may find yourself speaking at a political rally soon. (Maybe sooner than you think, the way things are going.) You may be there to offer a short greeting and encouragement, or to deliver a rousing featured address,...
The authoritarian story behind Donald Trump’s inaugural address
Last week, the good folks at Global's BC1 news channel asked for my analysis of Donald Trump's inaugural address. You'll probably be less than surprised to learn I wasn't a fan... and not just because it was pretty tedious.
Stuck for a beginning to your speech? Here are 13 quick ways to get moving.
Figuring out how your speech is going to start stymies a lot of writers. I've spent too many hours staring at the blank screen, starting a paragraph, backspacing, starting again, backspacing, doing the dishes, starting a paragraph, backspacing... It's one of the...
Communicators, it’s time to end audience abuse.
Audience abuse comes in many forms. It happens in speeches. An unprepared speaker who just can't communicate. A bait-and-switch session that doesn't deliver what it promised. A speaker who spends their time pitching themselves. A speaker who leaves you cheering......
A speechwriting lesson from House of Cards
I'm (finally) watching the convention episode ("Chapter 48") of season 4 of House of Cards. And early on, there's a great exchange between a new speechwriter and the pair of writers who've been with the Underwoods from the beginning. They complain about his...
Speaker as performer: Michael Port’s “Steal the Show”
When I coach speakers, there are many moments that feel like breakthroughs. When they show a little vulnerability, and share something of themselves. Or when they internalize the text of a speech well enough to hit every point effortlessly. But few moments give me the...
Speechwriting mistakes: four ways I screwed up (so you don’t have to)
I’d love to tell you that every speech I’ve written has been a roaring success, that every word was purest gold and that I never once face-planted into the metaphorical pavement. Or that yeah, I did screw up, but it was only once. Or only twice. But the truth is, I’ve...
Why, yes — I’d LOVE to speak at your event
Public speaking and speechwriting: the essential guides
Looking for advice on public speaking, speechwriting and leadership communications? Here are some of my most comprehensive posts, on topics that people ask me about most often.
