I’m not sure what it is about social media. Here we are in this field that’s still emerging/exploding (or “explerging”, to use the trademarked term from my upcoming book, premium podcast, and $4,000-a-seat webinar) and constantly morphing. Yet there seems to be this powerful drive to lay down absolute laws about what works and what doesn’t.

Blogging? You should be posting twice a day. No, actually that’s too often; it abuses people’s attention. Wait, actually that’s not often enough; other people will eat your lunch. Actually, blogging’s dead, so move to Twitter, where you absolutely must follow everyone who follows you, unless you absolutely mustn’t, so don’t, unless you do. And when they do follow you, sending them an automatic direct message will either lift you into the Twitter elite or damn you to eternal ridicule. Possibly both.

I’ve fallen prey to this temptation myself, so I say all of this with a certain amount of chagrin. But I hope I’m on the road to reform: embracing my uncertainty, and vacillating with confidence.

(By the way, the title of Chris Brogan’s smashing blog post inspired the Neanderthal’s line in this cartoon.)