Over the next several days, I’m posting cartoons I drew for Measuring the Networked Nonprofit: Using Data to Change the World, by Beth Kanter and Katie Delahaye Paine. I blogged about the book a while ago on Social Signal, explaining why I love it and why I think you should go buy a copy right now.

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In Chapter 9, “Measurement and the Aha! Moment: Using Your Data to Tell Stories, Make Decisions and Change the World”, the rubber really hits the road. And because we’re changing the world, both the rubber and the road are made from reclaimed and recycled materials; the vehicle is electrically driven and charged from a wind-turbine-powered grid; and it’s actually not on the road at all because we’re taking modern commuter rail instead.

This is where you dive into the data and find actionable insights.

Side effects of reading this chapter include dramatic improvements in organizational effectiveness, and a compulsion to construct bar graphs out of Cheerios at the breakfast table – kind of like Roy Neary in Close Encounters of the Third Kind, only with data visualizations rather than perfectly-scaled replicas of Devil’s Tower.

And as with Roy Neary, your loved ones will still think you’re nuts, and your living room will end up filled with mud and the neighbours’ shrubs. (Actually, the mud may just be because I’ve misconfigured Google Analytics.)

In fact, one of the more exciting things you can find is a Devil’s Tower-shaped plateau in your metrics: not just a short-lived spike, but a significant, sustained increase in some measurable variable that matters to you. One such Devil’s Tower led Beth to start regularly posting Fun Geeky Friday Shares on her Facebook Page.

Also in this chapter, Katie makes a pretty compelling case that measurement is hawt.