My wife and Social Signal co-conspirator Alex turned 40 last week… and, fittingly, spent a lot of the day in an Apple Store:

When May 5th arrived, we dropped the kids at school and headed directly to the mall. I was directed to a blue-shirted Apple staffer and handed over my shattered iPhone.

….By the time we left, we’d been in the Apple store for a couple of hours and knew the names, ages, blogging platforms and career aspirations of half the staff.

That’s just the beginning of a tale of crime, heartache and adhesive protective film that will have you hugging your iDevices close to you. Go read.