Originally posted to ReadWriteWeb
Brand extension: a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. — Wikipedia
The greatest movie of all time, Demolition Man, taught us that in the future every restaurant will be Taco Bell.
What they missed was that everything else will be Angry Birds. Here’s the tally to date, as far as I can tell:
- Angry Birds
- Angry Birds Seasons
- Angry Birds Rio
- Angry Birds Magic (exclusive to Symbian)
- Angry Birds plush toys
- Angry Birds, the board game
- Angry Birds, the animated shorts
- Angry Birds, the movie (in development)
- Angry Birds onesie and other baby gear
- Angry Birds in various ads
- Angry Birds, the cookbook
Am I missing any? And what’s your suggestion for the next frontier for Angry Birds to conquer?
3 Comments
My kid wanted me to buy her Angry Birds fruit gummy snacks, complete with a “collectible” cardboard box. Ack!!! I’m usually pretty easy going about that stuff, but that I refused. She also wanted an Angry Birds poster for her room – refused on that one too.
Well you hardly seem to have scratched the surface of what is offered at shop.angrybirds.com
– Halloween costumes
– school kit
– backpack
– magnets
– flip flops
– lunch box
– iPhone case
I thiink the best was a tie in to Yoga – Angry Birds™ Yoga – How to Eliminate the Green Pigs in Your Life – http://pandavas.wordpress.com/2011/05/02/angry-birds%E2%84%A2-yoga-%E2%80%93-how-to-eliminate-the-green-pigs-in-your-life-part-i/
There are also tv shows in the works, a board game launched by Mattel. Also have seen the usual t-shirts, phone/ipod covers, posters, also specific China produced (copyright infringing of course) Angry Birds Tablet;
http://www.geek.com/articles/gadgets/chinas-angry-birds-tablet-is-7-inches-of-copyright-infringing-fun-20111012/
It would appear that not everyone is as up on Angry Birds as we think…..this was a correction online by New York Times
….Correction: October 22, 2011
An earlier version of this article incorrectly stated the premise of “Angry Birds,” a popular iPhone game. In the game, slingshots are used to launch birds to destroy pigs and their fortresses, not to shoot down the birds.
Just my toonies worth