Disruption of established business narratives and shaking the dinosaurs out of their complacency all the time—my god, it must be exhausting.
Take a break from all the disrupting and get some rest, people. You know who else had disruptors? Klingons. Grumpiest bastards in the galaxy, and now you know why.
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The Borg were the real disruptors. And fit with the fashion of trying to turn every platform into a monopoly. You avoid the exhaustion by assimilating thousands of unpaid interns and underpaid contractors to do the work.