Maybe the new “My child is an honour student” bumper sticker reads “My kid charted in the App Store’s Lifestyle category”.

And maybe the new RRSP (or “IRA” for my American friends) is investing in coding lessons for your kids in the hopes that their royalties will allow you to retire sometime before the age of 80.

🤑

I drew this and six other cartoons about parents, kids and tech for Alexandra Samuel’s session at SXSW 2016, The Myth of the Family Tech Market. It’s based on her two-year study of how more than 10,000 North American parents manage their kids’ interactions with digital technology.

Find out more about Alex’s work around digital parenting here.