For a lot of folks, the Internet is pretty much synonymous with the dark arts. Not because it’s evil, but because it’s arcane and obscure. Tell them “Enter these twelve numbers in the ‘DNS‘ field,” and you might as well be saying “Spin three times widdershins and recite the words ‘Anál nathrach, orth’ bháis’s bethad, do chél dénmha.'”

I don’t blame them. Peel back the net’s shiny veneer, and things get user-unfriendly awfully fast. As Alex often says midway through a marathon trouble-shooting effort with our home network/entertainment empire, “How do regular people do this?”

Answer: they don’t. And so they’ll just have to wait to see Iron Man 4.