by Rob Cottingham | Apr 18, 2018 | How to..., Speaking, Speechwriting
Every speech has a goal, one that almost always involves changing the way your audience thinks and acts in some way. You can only do that effectively if you know your audience. But just how you do that isn’t immediately obvious. You probably won’t get to meet most of... by Rob Cottingham | Apr 10, 2018 | Speaking, Speechwriting
Tony Robbins’ dismissive comments about the #MeToo movement should make everyone who speaks from the stage step back for a moment and think hard. (If you haven’t followed this story, there’s a pretty decent summary here. And if you haven’t seen the video from... by Rob Cottingham | Mar 22, 2018 | How to..., Speaking, Speechwriting
The speaker ahead of me was wrapping up. I could feel a little knot of anxiety start to grow in my stomach as I prepared for my turn at the mic. Speaker after speaker before me had spoken with courage and vulnerability, and nobody in the room had been left unmoved.... by Rob Cottingham | Mar 7, 2018 | Communicating
A few years ago, I came across a "content curation" service that billed itself as the easiest way to share your "thought leadership." You'd enter a few search terms, hook up your Twitter account, and start sharing articles. It was a very... by Rob Cottingham | Feb 7, 2018 | Speechwriting
Let’s face it, speechwriters: we’re a hide-in-the-shadows, cheer-from-the-wings kind of bunch. Our work involves helping someone else be at their best on stage. Chasing the spotlight ourselves? Not our thing. But there’s an exception. The Cicero... by Rob Cottingham | Feb 2, 2018 | Speechwriting
Myth: “Speechwriting is a dark and mysterious art, known only to a handful of monks who live in a subterranean lair deep under an extinct volcano. There, they gather under each blood moon to add a single new member to their number, and — in exchange for her or...