by Rob Cottingham | Mar 16, 2016 | How to..., Speechwriting
One of your most important skills as a speechwriter is listening to your client when they give you feedback. That often means hearing past their words, to what they’re actually saying… and it almost always means probing more deeply for the real issue behind a comment... by Rob Cottingham | Mar 15, 2016 | Speechwriting
You’ve probably heard speeches you’d swear were content-free. Here’s one that actually is — and it’s a TEDx talk. Beneath that hollow exterior lurks actual content: a pretty devastating critique of how a thin speech can inflate its apparent substance using the...
by Rob Cottingham | Mar 3, 2016 | Speechwriting
WHEREAS life is short and our time on Earth is finite; WHEREAS the duration of a bad presentation is subjectively many times longer than that of a good one; WHEREAS the dedication of audience’s time and attention to a speaker is a gift of considerable value, not...
by Rob Cottingham | Feb 22, 2016 | Speechwriting
This weekend, Bernie Sanders spoke to a predominantly African-American audience at the dining room of a South Carolina church. According to this account, the response from the mealtime crowd was tepid: polite clapping for all but a couple of lines. We’re used to...
by Rob Cottingham | Feb 19, 2016 | Speechwriting
Early in my speechwriting career, I was writing for a political candidate. It began with a few weeks of straight-up euphoria. Great news coverage. Enthusiastic volunteers. Support and donations rolling in. (And I got to use state-of-the-art technology: a Compaq...
by Rob Cottingham | Feb 18, 2016 | Speechwriting
There’s a new book out this week from Nancy Duarte and Patti Sanchez, and I’m pretty excited. Ms. Duarte’s earlier books Slideology and Resonate changed the way I think about presentations and speaking. They breathed new life into the three-act structure, and gave us...