by Rob Cottingham | Mar 15, 2016 | Speechwriting
You’ve probably heard speeches you’d swear were content-free. Here’s one that actually is — and it’s a TEDx talk. Beneath that hollow exterior lurks actual content: a pretty devastating critique of how a thin speech can inflate its apparent substance using the... by Rob Cottingham | Mar 3, 2016 | Speechwriting
WHEREAS life is short and our time on Earth is finite; WHEREAS the duration of a bad presentation is subjectively many times longer than that of a good one; WHEREAS the dedication of audience’s time and attention to a speaker is a gift of considerable value, not... by Rob Cottingham | Feb 22, 2016 | Speechwriting
This weekend, Bernie Sanders spoke to a predominantly African-American audience at the dining room of a South Carolina church. According to this account, the response from the mealtime crowd was tepid: polite clapping for all but a couple of lines. We’re used to... by Rob Cottingham | Feb 19, 2016 | Speechwriting
Early in my speechwriting career, I was writing for a political candidate. It began with a few weeks of straight-up euphoria. Great news coverage. Enthusiastic volunteers. Support and donations rolling in. (And I got to use state-of-the-art technology: a Compaq... by Rob Cottingham | Feb 18, 2016 | Speechwriting
There’s a new book out this week from Nancy Duarte and Patti Sanchez, and I’m pretty excited. Ms. Duarte’s earlier books Slideology and Resonate changed the way I think about presentations and speaking. They breathed new life into the three-act structure, and gave us... by Rob Cottingham | Feb 4, 2016 | How to..., Speechwriting
This post argues that speechwriters shouldn’t worry about capturing a speaker’s voice. Structure the speech well, Mike Long argues, and it’ll all come out in the wash. And while I understand that all the tailored turns of phrase in the world...