Writing to be heard

In the midst of this great GuideStar piece on writing fundraising letters comes a sentence that galvanized me: Beginning sentences with “and”- one of my favorite connectors that encourages readers to keep reading (actually “listening” because...

Nine out of 10 (spin) doctors agree

If you watch TV news in Canada, you might want to keep your eyes open for stories about household germs. The “news” may actually be a cleverly-packaged bit of spin on behalf of Lysol, according to this article from the Center for Media and Democracy: A...
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