by Rob Cottingham | Jan 20, 2016 | Speechwriting
There’s a point I’ve been hammering for years now (and I do mean years): the rise of social networks and easily-shared media should mean a profound change in the way speakers and speechwriters approach our craft: at once both broader in scope and more...
by Rob Cottingham | Jan 13, 2016 | Speechwriting
State of the Union speeches are often messy, sprawling things. Countless constituencies and interests — within and outside government — vie to hear their priorities reflected in the President’s words. And even without their lobbying, the scope of governing is...
by Rob Cottingham | Dec 16, 2015 | Speechwriting
In the last post, I tackled a Business Insider article that claimed the reason most PowerPoint presentations aren’t effective is that they use boring templates. My response: what makes presentations awful isn’t boring templates. It’s boring content (slide or spoken),...
by Rob Cottingham | Dec 14, 2015 | Everything Else, Speechwriting
“Tell a story” is advice you’ll often hear about speechwriting. Telling a story—and telling it well—can be a key to connecting with your audience, and making your message memorable. What you won’t hear as often is how to tell that story, and...
by Rob Cottingham | Nov 20, 2015 | Speechwriting
Kindly allow me a short rant. Because this article from Business Insider is driving me a little nuts: PowerPoint presentations are the standard for presentations in the workplace. Except that they kind of suck …. It’s not really Microsoft’s fault....
by Rob Cottingham | Nov 19, 2015 | How to..., Humour, Speechwriting
One of the best perks of speechwriting is the way it lets you indulge your sense of humor. Nearly every time you sit down to write a speech, there’s a chance to tell at least one joke. That’s not something most other communicators get to do nearly as often. (Try...