David Armano on scenario planning

I see it weekly if not monthly. Brand or company X goes about their business on a social platform, marketing, putting out fun apps, doling out coupons and yes in some cases, engaging. Then one day, they get attacked by their customers or perhaps an advocacy group. The...

On science PR stunts

Many policy makers in the U.S. and elsewhere are already too ignorant about important scientific issues today, even about such essential ideas as how petroleum forms, the reality of evolution, or the usefulness of paying for basic research. Bait-and-switch tactics...
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