Schadenfreude alert

It became the mantra for web advertisers: the more irritating an advertising technology was, the more the ads that used it would get noticed… and the more business they’d generate.Well, maybe not. Tech firm X10 — noted mainly for those...

Add focus group and stir

The shock of election night in California wasn’t Gray Davis’s recall or the election of Arnold Schwarzenegger as governor.It was hearing commentator after commentator fall all over themselves to say what a great speech the victor gave.I listened to the...

The things you have to say…

With the Ontario election campaign sputtering to a finish, Ernie Eves has been reduced to this: “We are not toast.” As stirring defiance in the face of overwhelming odds goes, it’s no “We few, we happy few, we band of brothers.” Any...

A dissembler’s thesaurus

Humpty Dumpty founded the art of spin when he told Alice, “When I use a word, it means just what I choose it to mean – neither more nor less.”PR flaks, including yours truly, have made a not-bad living from that advice ever since. But nobody took...
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