Randy Twaddle on authentic brands from user-generated content

We’re having our first open house next week… and we’re thrilled to have one of the coolest people we know as our featured speaker. If you’re interested in building authentic brands, destination marketing or user-generated content, you’ll want to join us.

Because you’ll get to meet Randy Twaddle, one of the partners behind ttweak. They’re the Houston, TX marketing firm that came up with a brilliant – and completely unofficial – campaign to promote the city.

Houston. It’s Worth It.” is anything but the usual civic boosterism. HIWI (as it’s come to be called) doesn’t just acknowledge the city’s problems – it embraces them whole-heartedly, and invites residents to speak out for their community, warts and all.

Randy’s going to tell us how HIWI captured the city’s imagination, helped a community find its voice… and used the power of user-generated content to create a brand with rock-solid authenticity and surprising appeal.

It all happens on Tuesday, August 4 starting at 6:30 pm. We’ll have food and drink on-hand, and you’ll get to peek at our new offices.

Please RSVP at hiwi@socialsignal.com or 604-568-8787.

24-hour blogging marathon raises funds for charity

Blogathon 2009 is here.

Starting on Saturday at 6:00 am, nearly 200 bloggers from a number of cities – Vancouver prominent among them – will be posting to their blogs every half hour for 24 hours. They’ll be raising money for a wide range of charities; so far, nearly $27,000 has been raised.

Here in the Vancouver area, Rebecca Bollwitt is serving again as the rallying point for local participants. Many of them will be gathering at Workspace in Gastown, where she’s sponsoring a tweetup for the duration.

It’s a terrific event. So tomorrow, give a thought over the course of the day to those bloggers (especially as the wee hours approach!) – drop by their blogs and leave a comment, and maybe make a donation via their widgets.

Good luck, folks!

Event – July 26, 2009: Alex speaks on leadership and dialogue through social media

This weekend, Alex will speak to the Whistler Forum for Leadership and Dialogue, a group that brings leaders from around the world together to promote civic engagement and collaborative leadership. She’ll then be joined by a panel of respondents for an open conversation.

It all promises to be fascinating stuff, and if you happen to be in Whistler, do check it out – guests are welcome to attend for a small donation.

Here are the details:

The explosion of social networks, blogs and user-generated content has given governments, businesses and community organizations new and dynamic ways of engaging with the public. How can organizations make their online conversations meaningful, and how can they attract participation online? This dialogue will look at the best examples and best practices for meaningful and effective engagement online.

A panel of respondents including freelance Globe and Mail reporter Cathryn Atkinson, Forum Council of Advisors Chair Graham Fuller, and Whistler local Lauren Sampson will begin the open dialogue with Alexandra.

At Legends Whistler Creeksidemap
$10 donation at the door
For further information contact
william@whistlerforum.com

 

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