by Rob Cottingham | Feb 5, 2019 | LCWRC, Podcast, Speaking, Speechwriting
Before you can move an audience to where you’d like them to be, you need to know them. Here’s what to look for, and where to find it — so you know exactly how to reach and move them.
by Rob Cottingham | Feb 5, 2019 | LCWRC, Podcast, Speaking, Speechwriting
The first thing you need to know before you start crafting a speech is this: what’s your goal? What do you want your audience to think, feel and do at the end of your speech?
by Rob Cottingham | Dec 18, 2018 | Speaking, Speechwriting
You probably have the same instinct I do when you’re speaking to an audience. You want to make them feel at ease. Happy. Comfortable. That’s understandable. The most immediate sign that a speech is working is audience approval: nods, applause, even cheering. And we’re... by Rob Cottingham | Nov 5, 2018 | How to..., Speaking, Speechwriting
One of the most powerful ways a speaker can connect with their audience is to show a little vulnerability. Letting your guard down can assure your audience that they’re seeing the real you. It may help them relate to you and your story, and it builds a bridge of... by Rob Cottingham | Oct 30, 2018 | Speaking, Speechwriting
So you delivered your speech with grace and style, even a little humour. Your body language was relaxed, the material was useful, and everyone stayed engaged. Heck, they even clapped at the end. And you were confident — super confident — and sure of everything. But... by Rob Cottingham | May 2, 2018 | Speaking
A confession: I bought a stock photo of a microphone and auditorium five or six years ago, and I’ve been using the same damn photo ever since. What’s more, a lot of other people have been using the same photograph too. (And not without reason. It’s a...