by Rob Cottingham | Aug 13, 2019 | LCWRC, Podcast, Speaking, Speechwriting
You can write a speech for a someone. Read it through. Rehearse with the speaker. But you won’t really know how effective it is unless you’re there when they deliver it. This episode: why speechwriters should fight for a spot in the audience, and how to use it to write better speeches.
by Rob Cottingham | Aug 8, 2019 | LCWRC, Podcast, Speaking, Speechwriting
A lot of speakers who’d happily get up in front of a thousand-person audience start getting the shakes at the thought of speaking to children or (gulp) teens. Fortunately, we have child-and-teen author Robin Stevenson here to share her experience speaking in front of countless school auditoriums and classrooms. She’ll tell us how you can keep your next young audience rapt from beginning to end.
by Rob Cottingham | Aug 6, 2019 | LCWRC, Podcast, Speaking, Speechwriting
Writing is usually a pretty solitary pursuit. But solitary doesn’t have to mean isolated. Find out how Elana Aptowitzer created a community of speechwriters inside the Canadian public service — and how you can start building a community of your own.
by Rob Cottingham | Aug 2, 2019 | LCWRC, Podcast, Speaking, Speechwriting
We’ve focused on speaking and speechwriting in the podcast — but there’s more than one way to connect with an audience. And one of the best: the venerable op-ed piece. Today’s guest knows op-eds better than anyone I know: Professor Mira Sucharov is the author of Public Influence, and a prolific writer of op-eds.
by Rob Cottingham | Jul 25, 2019 | LCWRC, Podcast, Speaking, Speechwriting
If you really want your audience to care about what you’re saying, they need to know you care about it too. And that starts with the attitude you project… and the stands you’re willing to take.
by Rob Cottingham | Jul 18, 2019 | LCWRC, Podcast, Speaking, Speechwriting
Quotations are one of a speechwriter’s essential tools — right up there with metaphors, jokes and 3 a.m. espresso. But borrowed eloquence doesn’t always work out, and as handy as a quotation can be, using it requires care. This episode looks at how to use quotations to elevate your whole speech, and how another person’s fine words can make yours shine even brighter.