by Rob Cottingham | Feb 5, 2019 | LCWRC, Podcast, Speaking, Speechwriting
The first thing you need to know before you start crafting a speech is this: what’s your goal? What do you want your audience to think, feel and do at the end of your speech?
by Rob Cottingham | Dec 18, 2018 | Speaking, Speechwriting
You probably have the same instinct I do when you’re speaking to an audience. You want to make them feel at ease. Happy. Comfortable. That’s understandable. The most immediate sign that a speech is working is audience approval: nods, applause, even cheering. And we’re...
by Rob Cottingham | Nov 5, 2018 | How to..., Speaking, Speechwriting
One of the most powerful ways a speaker can connect with their audience is to show a little vulnerability. Letting your guard down can assure your audience that they’re seeing the real you. It may help them relate to you and your story, and it builds a bridge of...
by Rob Cottingham | Oct 30, 2018 | Speaking, Speechwriting
So you delivered your speech with grace and style, even a little humour. Your body language was relaxed, the material was useful, and everyone stayed engaged. Heck, they even clapped at the end. And you were confident — super confident — and sure of everything. But...
by Rob Cottingham | Oct 11, 2018 | Speechwriting
I had a massive “aha” moment about speaker coaching earlier today when I discovered a client likes to spend a few minutes at the beginning of a speech getting comfortable “and warming the crowd up.” I realized abruptly that he isn’t...
by Rob Cottingham | May 28, 2018 | Speechwriting
Say the words “media training” to someone, and chances are good they’ll have pretty much the same reaction musical artist Grimes did: tried media training on last cycle and it just made me sad and bored. wud rather b unedited and get in trouble and meet...