by Rob Cottingham | Nov 30, 2017 | Speaking, Speechwriting
“Could you read this?” a friend asked me, handing over the manuscript for his novel. “I’d love your feedback.” So I did. I read all 200 pages and made detailed notes about story, character and voice. How the dramatic structure needed... by Rob Cottingham | Oct 30, 2017 | Speechwriting
Conclusions are one of the hardest parts of a speech to write. Here’s an approach to bringing any speech to a graceful end with an inspiring call to action.
by Rob Cottingham | Oct 17, 2017 | Speaking, Speechwriting
I just sent this in response to “Why are you unsubscribing from us?” (on the third screen you had to click through to unsubscribe): The constant stream of “ALERT!” “URGENT” and other messages just got too much. If everything is urgent, then nothing is. I know the data... by Rob Cottingham | Oct 11, 2017 | Speaking, Speechwriting
There are conference keynotes, presentations and panels that leave you breathless and excited, inspired to go forth and do something momentous. And then… there are the other ones. The sad fact is a lot of conference content just isn’t all that good. I can... by Rob Cottingham | Apr 7, 2017 | How to..., Speechwriting
Thanks to everyone who joined me this morning for my first official Facebook Live speechwriting clinic. (I say “official” because I’ve done a few impromptu runs at this in the past. Let’s define “official” as “I gave people... by Rob Cottingham | Feb 20, 2017 | Speaking, Speechwriting
If you work with a mission-driven organization, you may find yourself speaking at a political rally soon. (Maybe sooner than you think, the way things are going.) You may be there to offer a short greeting and encouragement, or to deliver a rousing featured address,...